Best Use of Targeted Advertising
This award will consider the ways technology now enables retailers to make sure customers get advertising relevant to them. In a post-GDPR world, the winners in this category will have to prove they treat people’s data correctly, while making the most of it to deliver personalised, targeted content at the right time. We want all the details of projects that made the most of shopper information to deliver marketing that really hit the spot and drove loyalty.
