Best Use of Search
This award looks at those e-commerce providers providers and search engine optimisers that have best taken advantage of the search bar to drive traffic to their website. Mastering search engine optimisation, the company should be innovating in this field by delving into voice or visual search, using advanced algorithms to get clicks and making the making sure the web crawlers decide their online presence is worthy of the top search result. Winning entries must be able to demonstrate successful search strategies, with the metrics to prove it.
