Experiential or Personalised Retail Solution of the Year
This award is looking for evidence of companies innovating in the way they use shopper preferences and ‘retailtainment’ to personalise in-store or online journeys – this could be exclusive offers based on previous purchases, innovative store design or services, multi-function stores, personalised experiences, invites to relevant events or suggested products derived from predictive analytics. The winning entry will demonstrate why and how it goes above and beyond its competitors, using testimonies where available.
