Super Saturday footfall falls 10.3% year-on-year

Super Saturday footfall declined by 10.3 per cent compared to the last shopping Saturday before Christmas in 2018, according to ShopperTrak.

However, overall UK footfall for the year sits 0.2 per cent up against the same period last year, according to insights from over 1.5 million collection devices in the retail marketplace and 40 billion shopper visits captured by ShopperTrak each year.

Nick Pompa, global general manager at ShopperTrak, commented: “With Black Friday – which saw footfall rise six per cent year-on-year this year – and Christmas discounting starting as early as mid-November for some retailers, many shoppers may already have bought Christmas gifts.

“As the last online order deadlines hit this weekend, we expect to see shoppers switching from clicks to bricks and opt to hit the High Street to finish off their Christmas shopping," he continued. "Momentum is expected to continue as we head towards the big day, with many shoppers also taking advantage of later click-and-collect deadlines now being offered by retailers, with some even offering to fulfil click-and-collect orders on Christmas Eve itself."

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