Schuh has expanded its partnership with Klarna, with its Pay in 3 product will now be available in over 110 UK stores before Christmas.

The integration is part of the footwear retailer's omnichannel strategy, with customers able to receive a mobile notification to start the in-store application of Pay in 3, followed by three steps of personal detail entry and a real-time decision made in just seconds.

Coming early next year, Schuh will also become the first UK retailer to integrate Klarna’s Instant Buy button online, embedded directly into product pages, or through social shopping platforms like Pinterest and Instagram.

It will debut the technology on its UK site basket page with the plan to roll out across social platforms later in 2020,.

Sean McKee, director of e-commerce and customer experience at Schuh, said: “Since 2017, we’ve seen a 40 per cent increase in mobile conversions and a 25 per cent increase on desktop, through Klarna.

"Partnering with Klarna has been part of our wider strategy to deliver a superior omnichannel experience, and the fact we’re already seeing great results shows that this was the right decision for our business.”

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