Ralph Lauren makes digital appointments

Fashion brand Ralph Lauren has announced several senior appointments to drive expansion on the company’s digital presence globally.

Alice Delahunt will join Ralph Lauren in the newly created role of chief digital officer, and will be a part of the company’s executive leadership team, starting in April. Delahunt will be responsible for elevating the firm’s global digital platforms and enhancing the digital experience for consumers across all channels.

Delahunt joins most recently from Burberry, where she served as director of digital marketing and led digital innovation on social media platforms worldwide.

Laura Porco has been appointed senior vice president, e-commerce for Ralph Lauren North America. Porco formerly ran e-commerce for Ralph Lauren's Club Monaco brand and was previously with Amazon for 12 years where she led the launch of Kindle Books.

Valeria Juarez will assume the role of senior vice president, e-commerce, international. Juarez served as senior vice president, e-commerce, EMEA since 2016 and, prior to joining Ralph Lauren held various senior roles at Amazon UK and Diageo.

Patrice Louvet, chief executive officer of Ralph Lauren, commented: “We are moving urgently to expand our digital presence all over the world and bringing in the right senior talent to help us deliver. We have to meet consumers where they are, which is increasingly online, and digital expansion is one critical way we will drive new growth for our iconic business and brand.”

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