Prada selects Sprinklr for data-driven customer engagement

Prada Group is now using Sprinklr to drive its data-driven social advertising and engagement strategy.

The Italian luxury goods group is now enhancing collaboration across global agencies on Sprinklr’s artificial intelligence-powered platform to increase return on advertising spend, reach relevant audiences and gain insight into effective marketing content.

The partnership is part of the Prada’s strategy to drive digital transformation across its business. In this case, it is deploying Sprinklr’s Modern Advertising and Modern Engagement tools.

Sprinklr is also supporting Prada’s efforts to identify, reach and engage an audience likely to become the new luxury consumers – Millennials and Generation Z.

“Today, digital transformation is changing relationships with consumers, giving them an unlimited amount of purchasing choices – in this world, it’s even more crucial to effectively reach and engage our customers,” said Lorenzo Bertelli, head of marketing at the Prada Group. “Sprinklr’s platform fits our strategy perfectly, and will boost our efforts to reinforce a digital culture within the Prada Group while improving customer experiences.”

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