French get Orange Cash

The Orange Cash mobile wallet app is now available nationwide in France, following a soft launch in selected cities around the country. More than 30,000 retailers, such as IKEA, Picard and Relay, are participating in the roll-out of the new mobile payments offering. Orange Cash customers with NFC-enabled smartphones can now tap to pay at any contactless Visa terminal in more than 324,000 stores across France, and at 2.8 million acceptance points throughout Europe. The service has already gone live in Spain this year.

“We’ve launched in six pioneer cities, taking time to pilot and use the learnings in order to launch nationwide an application that will lead the development of mobile payments in France,” explains Thierry Millet, SVP mobile financial and NFC services at Orange. “This is why we have now decided to launch throughout the whole country. Design, usability and technical simplicity have been the main drivers in the creation of Orange Cash.”

Orange Cash combines contactless mobile payments with real-time loyalty and couponing deals from participating retailers through a card-linked offers platform. The application is based on a prepaid account with a digital Visa card, issued by Wirecard Card Solutions.

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