Majority of Brits shop on mobiles ‘more than’ before pandemic

The majority – 67 per cent – of UK consumers shop via their mobile devices more often compared to two years ago, according to research from Buy Now, Pay Later (BNPL) company Klarna.

The report, which surveyed around 13,000 shoppers across 13 countries, reveals that Brits are shopping on their mobiles more than any other European country, especially compared those that implemented less strict measures like Sweden – where 53 per cent said they were shopping more via mobile.

In the UK, consumers across all generations increased their mobile shopping as a result of the pandemic, from Gen Z – 77 per cent – Millennials – 79 per cent – to Gen X – 68 per cent and Baby Boomers – 56 per cent.

“The digitalisation of retail means that we will stop talking about online shopping and physical stores as separate experiences, with consumers able to access the best of both worlds to make informed purchase decisions,” said Alex Marsh, head of Klarna UK. “Shopping apps will play an increasingly important role in the way we shop and consumers will choose those apps that can support them in all the stages of their shopping and payment journey, helping them save money and time.”

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