Just Eat trials ‘magic wand’ takeaway orders

Food delivery service Just Eat has unveiled a new ‘magic wand’ that lets customers order their favourite takeaway by waving a 3D-printed wand.

Users press a button to activate the wand, which then communicates with the Just Eat mobile app using Chirp soundwave technology. The wand transmits an encrypted signal to the app, triggering it to order the shopper’s favourite food.

Once payment has been made, the wand’s LED tip flashes to confirm the order has been placed. Only one order can be placed an hour to reduce the chance of accidental multiple orders.

Charles Spence, a professor at Oxford University, said that the wand brings a sense of fun to the occasion: “Fun improves your mood which enhances your taste of the food. A wand has a special place in our psyche, thanks to the popularity of magic shows and Harry Potter. It appeals to our inner child and evokes happy memories. Anything that makes your mind happier, makes your taste buds happier.”

Graham Corfield, UK managing director at Just Eat, added: “One-wave-wand-ordering is very exciting technology. It takes that feel-good moment of being able to order your favourite meal at the touch of a button to the next level. It’s still very much at trial stage, but it has the potential to make mealtimes magical.”

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