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Thursday 27 February 2020


JD opens omnichannel AR comp to developers

Written by Hannah McGrath

Chinese e-commerce giant is partnering with ARCore by Google to invite augmented reality (AR) software developers to come up with AR solutions aimed at helping retailers to optimise omnichannel targeted marketing.

The competition will bring together developers from around the world to compete against one another to solve problems put forward by retailers including Walmart, Mead Johnson and’s retail experience shops.

The developers will be asked to demonstrate how AR can be used to attract and retain both online and offline customers.

The teams that come out top will be eligible for investments in their projects by venture capital firms, as well as membership in the JD-AR Alliance, which provides resources and standards to advance the development of AR technology for the retail sector.

They will also receive official certification from ARCore by Google and the opportunity to have their solutions implemented into JD’s primary apps.

Applications for the AR contest will be accepted from 2 April to 25 May. has rolled out a number of AR-driven innovations to its offline and online retail environments, such as its shopping and marketing platforms which are underpinned by Google’s ARCore technology.

Last year, the Chinese retail giant introduced an AR fitting and an AR styling station as part of its ‘boundaryless retail’ strategy, which aims to bridge the gap between online and offline shopping experiences.


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