E-commerce goods market worth £70.2bn

Over 90 per cent of UK adults have visited an online store in the past month, with 85.5 per cent of us making a lockdown purchase, according to research.

The total value of the 2020 e-commerce goods market in the UK was £70.2 billion, and this may well rise this year as the pandemic continues.

Social media services firms Hootsuite and We Are Social (WAS) have published their Digital 2021 UK report, and found that we spent far more on DIY, toys and hobbies online last year during lockdown.

The amount spent on these was £12.8 billion - an increase of 16 per cent on 2019. This was also more than what we spent on food and personal care, which totalled £11.5 billion, but which was still a big jump of 28 per cent on what was spent in 2019.

Fashion and beauty was the biggest area of online expenditure though, bringing in £23.5 billion for online retailers.

Electronics and physical media generated £11.8 billion and furniture and appliances brought in £10.5 billion in 2020.

In addition, 24.82 million of us use online services to order delivered meals or takeaways, with the total value of the market being £4.3 billion - an increase of 23 per cent annually.

The research also found that 85 per cent of men make online transactions overall - 8.5 per cent more than females.

It found that 39.5 per cent of us discover brands via search engines, 37.5 per cent through word of mouth and 37.1 via TV ads.

“Despite the dominance of social media in our everyday lives, the British public are still very traditional when it comes to discovering and researching brands,” said the firms behind the report.

The data was collated from various data sources including market research agencies, internet and social media companies, governments and public bodies, news media, journalists and Hootsuite/WAS' own internal analysis.

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