eBay poaches new CMO from ASOS

eBay UK has appointed Eve Williams as its new chief marketing officer.

She will be responsible for all of the company’s UK marketing activity.
Williams joins the company from ASOS, where she was global brand director.

Williams worked for the online clothing retailer for seven years, where she led efforts to drive acquisition of new customers and played an integral role in supporting initiatives which created opportunities for new talent.

She has also held the role of managing director at Cedar Communications, where she produced content for leading brands, including British Airways, Tesco, O2, TUI and Nikon.

"I'm delighted to be joining eBay at what feels like a hugely pivotal point. More than ever before, customers are looking for value in their lives and eBay can offer them this every day,” said Eve Williams, chief marketing officer, eBay UK. “Our customers are also more conscious than ever about the opportunity to have a positive impact on the planet through buying and selling pre-loved items. I'm excited to work on a brand which can make a real difference to the world, and with a team who care so much about its customers."

Rob Hattrell, head of eBay Europe and senior vice president, said: “It’s a pleasure to welcome Eve to eBay UK. With all the change in the lives of consumers and the continued evolution of the eCommerce market her role is more important than ever in helping us introduce and elevate the eBay brand to new buyers and sellers and to continue to engage the 28 million people who shop with us today. Eve’s brilliant digital and brand marketing experience, creative flair and customer insight is a tremendous asset as we drive eBay forward in a dramatically changing and fast paced environment.”

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