Astound Commerce confirms new global CEO and Madrid HQ

Astound Commerce has announced the appointment of Michael Kahn as global chief executive, tasked with accelerating growth and developing marketplace leadership.

For the last three years he was global brand president at marketing agency Digitas Worldwide, expanding its network from 27 offices in 13 countries to over 50 offices in 30 countries.

“Astound Commerce has established itself as a market leader in the digital commerce sphere, and I am honoured to join a company that encourages a growth mindset at all levels, embracing the idea that our best days and best work, at a company and individual level, always lie ahead,” commented Kahn.

The appointment comes as Astound establishes an office in Madrid, to become its headquarters for operations across Spain and Portugal. The new Madrid team will be led by former Pepe Jeans London chief digital officer Daniel Carnerero, who was appointed to the senior leadership team earlier in September.

Astound Commerce UK managing director Terry Hunter commented: “Bringing Daniel on board demonstrates our ambition for this region and our belief in the opportunities it presents - it’s a market that, from a retail perspective, is keenly aware of the need to pivot to a multi-channel model to meet changing consumer behaviour with many brands in the region only just starting their digital journey.”

Since opening its first office in San Francisco in 2000, the company expanded into the UK, central and eastern Europe, and Colombia. It now works with over 200 retailers, including Boohoo, Nestle, Estee Lauder, L’Oreal, Puma, Space NK and Unilever.

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