Amazon has started paying customers for data on purchases made outside of its online and offline stores.
The Amazon Shopper Panel launched in the US this week, with $10 put towards the Amazon balance of those sharing their receipts.
Those involved in the trial will be asked to take pictures of 10 paper receipts, or forward email receipts, per month for purchases made anywhere other than Amazon’s own stores - including Whole Foods, Amazon Four Star, Amazon Go, Amazon Books or the e-commerce site.
The new app will also encourage users to complete short surveys about the brands and products they are interested in for a chance to earn extra rewards every month.
The programme is currently opt-in and invite only, but interested users can download the app and join a waiting list.
The move is part of Amazon’s aim of improving support for its growing ranks of third-party sellers. It promised to delete any sensitive data gained from the receipts, but will keep wider personal data to improve product selection and advertising on its platform.
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Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
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