eBay owned price comparison site Shopping.com UK has announced the launch of a new customer product review service, free to its online retail partners.

Mark Elwig, head of merchant services at Shopping.com, says: "We keep being asked what we're getting out of building this free service for our merchants. The truth is that the Shopping.com network has over 10 years of customer reviews expertise (we have 'Epinions' in the US) so the business has the background and knowledge to develop the very best technology. Product reviews are a positive addition for our merchants and for consumers, so we're looking to make it available to as many of our online retailers as possible within the next six to nine months - especially the smaller companies that couldn't do it alone."

"The overarching plan is to create a richer experience for our shoppers, with both more content and richer content, so that we drive more sales, return visits and increase customer engagement," he adds.

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