rue21 teams with PlayNetwork

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rue21 teams with PlayNetwork

By Scott Thompson

21/04/2011

rue21 has selected PlayNetwork to produce and programme in-store music and messaging for its 672 retail sites. The fashion retailer will utilise the MC550, the latest release in PlayNetwork’s technology platform, which enables businesses to deliver the likes of music, video, digital signage and branded messaging content.

“It’s exciting for us to partner with PlayNetwork. The MC550 will allow us to continually enhance our in-store branding alongside the newest fashion trends, and supports our future power media initiatives in the 110 stores we’re planning to open in the coming year,” says Dione O’Dell, director of marketing at rue21. “This ‘up-to-date’, current stream of music complements our speed-to-market merchandise strategy providing customers with a consistent shopping experience.”

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