By Karen Moss
notonthehighstreet.com has partnered with Maxymiser to improve online shopping experiences by ensuring visitors can find and buy exactly what they are looking for from the range of over 60,000 products.
Maxymiser is helping to introduce customer experience optimisation to the e-tailer by delivering a series of testing and segmentation campaigns that will enable notonthehighstreet.com to make website changes and marketing decisions based on real-time customer behaviours.
To get started, notonthehighstreet.com will use Maxymiser’s MaxTEST multivariate testing solution to test and optimise critical areas of the notonthehighstreet.com site. Using the home page, search results and the basket page, they will determine the best layout, design and content optimisations that increase sales, boost basket values and encourage repeat visits.
The company will also deploy MaxSEGMENT to deliver a more targeted experience for certain buyer personas and audience segments.
Dave Thomson, head of product management, notonthehighstreet.com, says: “We have only just started on our testing programme, but already it is clear that you can’t base decisions on your instincts when it comes to making website content decisions. Working with Maxymiser means we can take a sophisticated approach to our web strategy with customer experience optimisation, to ensure it puts the user experience at the heart of our business.”
Looking ahead, notonthehighstreet.com plans to take advantage of MaxMOBILE™, Maxymiser’s mobile optimisation solution.
Thomson continues: “We are in the infancy of delivering a richer mobile experience , but as we get closer to launching a new product our relationship with Maxymiser ensures we will be able to deliver and integrate MaxMOBILE into our customer experience optimisation programme."