25/01/12
By Karen Moss
heidi klein has selected Prologic’s CIMS to support growth across its e-commerce, wholesale and retail channels and pop-up stores. The luxury holiday wardrobe specialist chose an SaaS deployment model, hosted by Prologic, which is now fully operational.
Over the last few years, heidi klein has grown rapidly from a one shop, one channel business into a truly multi-channel operation. Because of the pace of this change and the business model complexity it presented, its systems were failing to keep up.
Having considered building an in-house solution, heidi klein selected Prologic’s CIMS. Chris Powell, operations director at heidi klein, explains: “We have experienced significant growth over the last few years and we have aspirations for this to continue. We needed a system to support us today but also to scale with us a long way into the future.
"Prologic’s multi-channel expertise and modular, continual upgrade software model made it the obvious choice. Prologic also has an impressive list of successful fashion retail customers who it has supported on similar business journeys.”
As a lengthy system overhaul could disrupt staff focus and business momentum, the retailer chose Prologic’s ‘Up&Running’ rapid deployment model.
Powell continues: “CIMS provides us with one, fully integrated and centrally controlled solution for all our business channels, including the website. We now have a much greater degree of visibility and control over key business areas and activities. We’ve already seen a major change to the management of the wholesale operation and the customer experience, including uplift in efficiency, detail and accuracy through all elements of the wholesale transaction.”
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