Distribeauty, the UK distributor for e.l.f. (eye lips face) cosmetics, has chosen Venda's e-commerce platform to increase their revenue and customer base.

e.l.f Cosmetics, was launched in 2004 and provides women worldwide with high quality, affordable cosmetics and speedy delivery. In addition to e.l.f. Cosmetics, Distribeauty has recently taken on a second brand, Unii Cosmetics, which specialises in make up palettes designed for travel.

Distribeauty’s previous e-commerce platform lacked the functionality and scalability for growth needed to take the beauty brand forward.

With its e-commerce platform, Venda offers a flexible and scalable e-commerce solution, as well as training to allow customers to manage significant changes and updates to their websites easily within a timeframe that suits their needs.

Neil Phillips, co-director at Distribeauty, comments: “We’ve been really impressed with the service and offering so far, as it enables us to stay true to e.l.f’s values by delivering a personalised and intuitive experience to customers.

“In particular the pay-per-transactions model and catalogue application are well-suited to the brand. These will help us increase conversions, basket size and expand our reach across markets. In future, we’re looking to expand our brands across different markets, as well as delivering a mobile offering to customers.”

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