Vauxhall has partnered with automotive-sector digital specialists GForces to offer an overhauled online presence to its UK retailer network. GForces will build websites and provide a range of tools and services – including those to support digital service bookings and e-commerce – to raise the network’s online visibility and improve interaction with customers.

GForces-built websites will be made available to all of the 434 UK-wide Vauxhall locations as part of this retailer opt-in scheme, each site being based on GForces’ NetDirector software suite. As a fast-growing proportion of Britons now search for new and used cars on mobile devices, the sites will be optimised for browsing via smartphones and tablets.

Vauxhall’s aftersales operations will also benefit from the digital programme. Retailers will be able to offer customers a comprehensive online service-bookings facility, as well as market and sell parts and accessories online.

Andy Freeman, head of digital and relationship marketing at Vauxhall, says: "We want our retailers to benefit from the best digital technology available, not just to enhance the online marketing of their businesses, but to offer their customers the latest digital experience. This programme ensures all our retailers have the best possible website platform, as well as the most sophisticated digital tools available. Ultimately, the initiative will improve customer engagement and retention, aid in brand building and support our retailer’s efforts in pushing for growth in a highly competitive market."

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