05/09/11
By Karen Moss
Topman has entered the social commerce space and opened a store on their Facebook page using Zibaba’s full featured f-commerce platform.
“When a big brand such as Topman opens a Facebook store and chooses Zibaba it indicates two things,” Ronen Shlomo, CEO of Zibaba, says. “One is that the time is right to add a Facebook store to any existing online offering and secondly that Zibaba fully caters to the social commerce requirements of any brand, big or small.”
In addition to Topman, Zibaba has been the Facebook storefront of choice for many other leading fashion brands to launch stores inside the social network. These include brands such as Bank, Uniqlo, Firetrap and and Fly53.
“It’s a level playing field right now in terms of Facebook storefront providers, but I feel that Zibaba is starting to lead the field in a number of verticals and fashion is just one of them,” adds Shlomo.
The social commerce solution offered by Zibaba includes the ability for merchants to run group offers, flash sales and coupons directly from their Facebook store. Zibaba also assists merchants in promoting their Facebook stores by connecting them to online marketing professionals within the environment of a Social Affiliate Network.
“We don’t just give our clients a store and leave them to get on with it. We want our clients to succeed and therefore we provide them with the tools to do just that,” says Zibaba’s Shlomo.
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