18/10/11
By Karen Moss
The Co-operative Group will feature QR codes on fresh produce packaging to give customers information on the food, its growers and recipes. It is one of the first retailers in the UK to trial QR codes on packaging, which will allow customers with smartphones to scan the package and learn more about the background of the food.
Customers accessing the QR codes will be directed to a mobilised website featuring information about the Group’s growers, recipes, nutritional information.
Anyone without Smart phones will have the option to text a short code to receive the URL http://m.goodwithfood.co.uk via text. The QR codes will appear on five products, dessert apples, pears, onions, Maris Piper potatoes and baking potatoes, produced by selected British growers including The Co-operative Farms.
Helen Bridgett, The Co-operative Food head of strategy, insight and planning, says: “Consumers have a growing appetite for knowledge on all things food related and this was an opportunity to provide them with an easy way to access this information.”
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