01/08/2009
By Scott Thompson
The Entertainer is deploying smartMARKETER eChannel to improve its email and digital marketing capability.
The deployment of the smartFOCUS software platform is part of a concentrated drive by the toy retailer to achieve a more cohesive marketing strategy by integrating online and offline channels, led by new online marketing manager, Zoe Greenall.
"The smartFOCUS software has increased the flexibility of our marketing considerably, removing many of the restrictions we faced, for example, broadening our ability to deliver to a wider online audience with Hotmail accounts," says Greenall. "Even at this early stage, campaigns are faster, cheaper and more effective. The combination of the digital expertise and service teams at smartFOCUS and our use of its software are key elements of our strategy to increase marketing integration across the company and build a strong relationship with our customer to improve marketing results.
Further info at: www.smartfocusdigital.com
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