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Sunday 22 October 2017


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Ted Baker online sales up almost 50 per cent

Written by Chris Lemmon

Fashion retailer Ted Baker has published its interim results for the 28 weeks ending 12 August, revealing a 43.8 per cent uplift in e-commerce sales.

Total group revenues were up 14 per cent, to reach £295.7 million, with UK and European sales accounting for £145.6 million. Online sales increased to £42.7 million, representing 14 per cent of total sales.

The retailer also opened two new stores in the US and one new store in each of the UK, China and France, a relocation in Japan, and one new outlet store in each of the UK and the Netherlands.

Ray Kelvin, founder and chief executive, commented: “The Ted Baker brand has continued to perform well and in line with our expectations across all distribution channels. This good performance reflects the strength and appeal of the Ted Baker brand, our business model and the passion, creativity and innovation of our global teams.

“We have a clear strategy for the development of the brand across both established and newer markets and this remains underpinned by the focus on design, quality and attention to detail that is at the core of everything we do.

“We are dedicated to the long-term development of the Ted Baker brand and are continuing to invest in our infrastructure and people to support our future growth. Whilst trading conditions in some of our markets remain challenging, we are confident of making further progress for the full year, in line with our expectations.”

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