16/11/2009

By Scott Thompson

Ted Baker is implementing retail merchandise planning software from Maple Lake.

It is utilising the QuickAssortment application as it pursues a new planning process that will maintain the balance between operating its own stores, managing a wholesale business, and developing its presence in the online market.

"Ted Baker is one of the fastest-growing leading lifestyle brands in the UK. Our continued international expansion and absolute focus on providing our customers with the highest level of shopping experience means that we need to remain ahead of the game," says Lindsay Page, finance director at Ted Baker. "We realise that while this is a challenging economic environment, we cannot afford to stand still. We believe that this is a great opportunity to take our business to the next level. As a leading designer brand, we want to ensure that we remain smarter than our competitors."

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