Tate Online Shop, the online outlet of the Tate galleries, has launched a new e-commerce website at http://shop.tate.org.uk. Tate commissioned their implementation partner Venda in 2010 following a rigorous selection process.

The brief was to redevelop a website that dated back nearly a decade to better interact with old and new customers while making the site easier to navigate and use. Tate worked with Venda for a year to re-imagine and re-launch their online shop.

As well as simple, clear design, consistent with the main Tate website, the new features include fast and easy navigation, sophisticated product merchandising, larger product images, enhanced zoom, look inside functionality, reviews and a quick-shop experience.

Laura Wright, CEO of Tate Enterprises, says: “We are extremely proud of our new ecommerce website and the exceptional user experience it offers our customers. We have ambitious plans to grow our sales in the future so that we can continue to support Tate’s activities. ”

Eric Abensur, CEO at Venda, adds: “Successful galleries are realising the importance of the evolving multi-channel e-commerce market formaximising commercial benefits. It’s an exciting time for Tate with the expansion of its e-store both in the UK and across the globe, and we look forward to helping it deliver further incremental revenues through its online channel.”

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