eCommera has secured a multi-year deal with T.M. Lewin to support the shirtmaker’s online expansion. T.M. Lewin will use the company’s Intelligent Trader e-commerce analytics and trading platform to power its online business. It’s a partnership that has already enabled the retailer to launch new, localised websites for the US, Australia and mainland Europe.

“We have a proud and very successful track record selling online currently growing over 60 per cent on the year. We have large ambitions to scale our online business internationally and further expand our multi-channel offering,” says Geoff Quinn, CEO at T.M. Lewin. “A flexible e-commerce platform is going to help make that ambition a reality.”

“We chose to work with eCommera because of their partnership approach. They really understand our ambitions and challenges running a multi-channel business across international markets. eCommera gives us the flexibility we need to respond to customer demand and understand key drivers of our performance,” he adds. “Our many loyal customers will appreciate our new international sites which will be increasingly customised to their needs more effectively than ever before.”

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