Sony Music UK has selected arvato as its exclusive e-commerce distribution partner in the UK and Ireland. Under the agreement arvato will provide supply chain services for Sony’s premium consumer offerings, such as music and exclusive merchandise for MyPlay Direct.

The three year partnership includes warehousing and direct to consumer (D2C) distribution for hundreds of thousands of orders. These services and a comprehensive returns management programme will be managed from arvato’s 16,500 square-metre distribution facility in Milton Keynes.

“arvato has the necessary expertise and flexibility to adapt to our evolving needs in market undergoing significant change. This is especially important when it comes to delivering premium products directly to consumers, who expect a premium service,” says Stuart Hale-Brown, vice president operations, Sony Music UK. “The dedication from the team has really helped us in the transition of the e-commerce business. We look forward to working with arvato and incorporating its innovative solutions to drive our business forward.”

“Our existing relationship with Sony means we can leverage the B2B stockholding, providing higher stock availability, a shorter turnaround time of e-commerce orders and reduced replenishment costs,” explains Markus Schmücker, managing director, supply chain solutions, arvato UK & Ireland.

“E-commerce is now a critical part of our supply chain growth strategy in the UK as we expand our capacity to meet client and consumer demand. We offer companies an innovative, collaborative and scalable approach to create a seamless consumer experience.”

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