By Karen Moss

Skuuudle is set for major expansion, following a £3.5 million investment in new technology as it aims to expand in the UK and overseas.

The software-as-service programme gathers competitive data on millions of branded products and provides online retailers, distributors and manufacturers – as well as market research companies – with pricing information, enabling them to refine their pricing strategies.

It also collects information from competitors and resellers to provide comprehensive data to companies looking to gain competitive and market intelligence.

Andrew Senior, CEO of Skuuudle, said: “With major investment being made in our technology, Skuuudle is set for significant expansion in the coming months. Our aim is to become the global leader in competitive intelligence and price automation and the investment we’ve made sets us on the road to achieve this.”

The investment has led to the development of two main services available to clients: Skuuudle Whizzz and Skuuudle Maxxx. Skuuudle Whizzz compares data on up to 5,000 products and 50 competitors. Skuuudle Maxxx monitors the pricings of all a company’s competitors.

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