By Karen Moss
Sitecore has taken a large minority investment in Komfo, a social media marketing platform provider and member of Facebook’s Preferred Marketing Developer Program.
Komfo’s platform provides marketers with a more efficient way to create and manage meaningful conversations across Facebook fan pages, without additional team resources.
Sitecore plans to integrate Komfo’s social media marketing platform into its customer engagement platform to give marketers insight and control of the customer experience within Facebook and other social networks similar to what they currently have with Sitecore-managed properties and interaction channels.
In conjunction with Sitecore’s investment, Michael Seifert, Sitecore founder and CEO, will join Komfo’s board of directors.