Signet has invested in business testing software from Applied Predictive Technologies (APT). The group will implement APT’s Test & Learn system throughout its H. Samuel and Ernest Jones UK chains.

Test & Learn helps companies trial and adapt major business investments - such as new products, marketing promotions, new stores and store refits - before rolling them out. Signet’s investment follows a pilot in which the company used the software to trial multiple trading and operational initiatives. It will use it to test further marketing initiatives, capital investments such as changes to stores, and operational matters such as staffing costs. Test & Learn will also provide insights into shopping behaviour and analysis of potential promotional schemes.

Ken Pratt, chief financial officer at Signet UK, comments: “Working with APT on the pilot project has shown that we can have greater confidence in the outcomes of our business trials. In rolling out Test & Learn across our UK brands, we expect it to meaningfully change the way we test and implement major new initiatives.”

Share Story: