Shutl, the internet start-up that delivers what you want, when you want it, has launched its service to shoppers in and around Manchester, Leeds, Glasgow and Edinburgh. The delivery service allows shoppers to receive online purchases within as little as 90 minutes, or choose a one-hour delivery window, same-day or any day.

Until today, Shutl delivery has only been available to shoppers within the M25.

“This next phase of Shutl’s expansion will enable us to serve around 25% of online shoppers in the UK,” comments Tom Allason, founder and CEO of Shutl. “Assuming everything goes to plan, we expect to launch across a further 5 cities in the coming weeks. Our goal is to have sufficient coverage by November to give high-street retailers a significant competitive edge over Amazon and the other pure-play e-tailers this Christmas.”

Shutl works by aggregating the capacity of local same-day couriers into a web service. This integrates easily with retailers’ e-commerce platforms, allowing them to fulfil online orders from local stores and enabling far quicker and more convenient delivery than is possible from a centralised warehouse.

The service will be offered to the new geographies through leading fashion brands Karen Millen, Oasis, Coast and Warehouse. Other major high street names are expected to follow suit.

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