06/01/12
By Karen Moss
Shutl, the internet start-up that delivers what you want, when you want it, has unveiled their delivery data for the holiday period. The delivery solution enables shoppers to receive their orders in as little as 90 minutes from retailers like Argos, Laithwaites Wine and Aurora Fashions.
This December 51 per cent of all peak pre-Christmas shutling happened over a 10-day period (from 14-23 December), with 24 per cent occurring over a frantic four-day window (from 19-22 December). Shoppers bought two hours later in the day versus 2010, with a seven-fold increase in the number of insomniacs placing online orders between midnight and 3am.
Fifty-five per cent of top 100 products shutl’d were consumer electronics. Amazon’s Kindle was the top seller, representing 1.6 per cent of all items shutl’d over the period and outselling iPads by almost 2:1.
When including iPods, Apple narrowly pipped Amazon to the post, accounting for 1.7 per cent of all items shutl’d.
This year saw a 155 per cent increase in the availability of Shutl (600,000 shoppers were offered Shutl delivery). This is the combined result of more retailers offering the service and the successful completion of company’s first phase of expansion beyond London.
More shoppers chose to shutl versus 2010, driven by increased availability, greater awareness and better pricing. The fastest delivery was an order placed at Oasis on 16 November 2011, delivered within 17 minutes 24 seconds of checking out.
There was a 4,385 per cent surge in the number of people using the Shutl service via a mobile device, with iPads proving to be the most popular (accounting for 77 per cent of all mobile traffic).
The average price paid for Shutl delivery over the holiday period was £5.64, with over 40 per cent of customers receiving their delivery for free!
“It has been a merry Christmas forShutl, the retailers we serve and our courier partners," comments Tom Allason, founder and CEO of Shutl. "We take it as an encouraging sign for 2012 that so many people preferred to end 2011 shopping rather than sleeping! We’re already working hard to make Shutl available to as many shoppers as possible in time for Christmas 2012.”
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