Shop Direct has selected Teradata to consolidate and integrate significant volumes of data from different sources across the business onto a single active Enterprise Data Warehouse platform.

The integration includes a replacement of the retailer's current platform with a new more powerful Active Enterprise Data Warehouse - 5555 platform. The existing platform will be redeployed for disaster recovery, development and testing. "A centralised, active data warehouse is critical as the pace and complexity of our business - and the influx of fresh data from multiple channels - is growing rapidly," says Carl Dawson, chief information officer at Shop Direct. "Marketing, merchandising, finance and operations users across the business will benefit as we integrate data to provide a more complete and useful view of the whole business - in near real time."

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