Sears has launched the world's first fully interactive, integrated online-only catalogue on Ceros.

Cradle and All boasts a range of video content enabling shoppers to browse, examine, review, bookmark and buy products directly from catalogue pages. The content updates with product information and stock availability in real time from the retailer's website. Bazaarvoice customer reviews appear against products. Finally, readers can use an in catalogue shopping basket which is mirrored completely by the shopping cart on sears.com.

"Cradle and All is the definition of an integrated product," says Dominic Duffy, co-founder of Ceros.com. "The functionality is seamless and as such, represents a significant milestone in the development of the Ceros interactive catalogue as an important new retail channel."

Not to be outdone by their US counterparts, UK retailers are also adopting this format. Comet, Fat Face, Thomas Cook, Morrisons and Waitrose have all launched interactive titles published on Ceros this year.

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