By Karen Moss

SVM Europe has joined the UK Gift Card and Voucher Association (UKGCVA), the trade body representing the UK’s £4 billion voucher industry.

SVM Europe supports many of the leading incentive and motivation companies and their programmes, including Toys ‘R’ us, Argos, Debenhams, Comet and Arcadia Group. The company handles the sales, marketing and distribution of gift cards in the UK and ROI for 70 leading online and high street retailers, as well as popular leisure and activity providers.

Bernard Grant, Director of Retailer Partnerships comments: “Joining this prestigious trade body is a positive step for SVM Europe. It will prove beneficial both to us as an organisation and also to our customers."

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