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01/09/2010

By Scott Thompson

Amscreen is expanding its offering north of the border in an exclusive deal with CJ Lang’s SPAR store network in Scotland.

The five-year deal will see digital signage screens, promoting the latest offers and company updates, installed into 91 SPAR-owned stores across the country. The network will also carry national advertising.

Philippe Rondepierre, business development controller at SPAR Scotland, comments: “The initial trial which we carried out in a handful of our SPAR-owned stores demonstrated that Amscreen would make a positive contribution to our business. Working with a media outlet such as Amscreen allows us to cater our promotions and offers to our audience in a new, unique way that is sure to catch their attention.”

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