06/07/12
By Karen Moss
Seventy-six per cent of SME retailers haven’t adopted m-commerce, but 89 per cent want to, according to newly released statistics. The study on mobile commerce and SME retailers was carried out by OnePoll on behalf of MoPowered.
As well as wanting to adopt m-commerce, the retailers surveyed believed that mobile commerce sales would increase by a third in the next five years. Seventy-nine per cent said they had found shopping via mobile on non mobile optimised sites slow and difficult to navigate and 27 per cent had abandoned mobile transactions.
MoPowered has developed bespoke mobile commerce sites for large retailers including HMV and Waterstones. Based on this experience they have developed a Pay Per Performance (PPP) model especially for SME’s.
Since launching this model MoPowered has seen a variety of SME retailers coming on board including hat makers, equestrian suppliers and cycling specialists. And on average these retailers are around 10 per cent of their business coming through the mobile channel.
All the stats show that this figure will only continue to grow, especially with the introduction of 4G.
