By Scott Thompson
Robert Dyas has gone live with 110 of OKI's B6500 A4 mono printers.
The homeware and gardenware retailer is also set to go live with net.tickIT, a signage and ticketing software solution from OKI partner, Pierhouse, in the New Year. It's a combination that promises to improve in-store response time and reduce print costs, whilst driving flexible and dynamic in-store marketing campaigns.
"We opted for the OKI B6500 because we wanted a printer that was fast, reliable and cost-effective and yet at the same time had multiple trays, giving us the flexibility to print on a variety of different perforated paper types," says Rita Linton, brand marketing manager at Robert Dyas. "Ease-of-use is another key benefit. The devices are simple to operate and no training is required."