Portaltech has launched its new iPhone application, StripeyLines.

It enables retailers to put data about their products into the hands of consumers via a barcode scanner that then stores this information on an inspiration shopping 'wish list' on the StripeyLines website. Consumers can then compare prices and look out for the best deals at their leisure. The first retailers to sign up for the application are Iceland and Tesco.

"iPhone users are early adopters, technology savvy and are eager to embrace new lifestyle options and services. They access the internet to look up specific information online more than any other smartphone users, and there are a lot of them. As such, with the rapid consumer adoption of the iPhone, retailers have been encouraged to consider mobile-enabled commerce and the opportunities that it can offer," says Paul Tough, CTO at Portaltech.

"Our StripeyLines iPhone application changes the face of shopping for consumers and makes it possible for retailers to deliver enhanced mobile shopping services in-store to implement a true multichannel strategy with minimal development and investment," he adds. "What we have developed is an application built from the ground up to be totally extensible and to provide third-party retailers and solution providers with an interface to plug-in additional functionality such as a new range of enhanced services: the offer of home delivery, the delivery of digital promotions and an extension of 'self-checkout' - all of which evoke brand value and establish retailer differentiation. As it's a plug-in extension to their existing web technology, retailers don't have to learn about a new technology and they can update and disseminate information in a true multi-channel environment, enabling them to merge the online and in-store experience so it is seamless and convenient."

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