PlayNetwork today announced the EMEA launch of PlayMix, a low cost music download which provides retailers with hours of music, with no capital outlay or lengthy contracts.

Featuring a wide range of music mixes from Modern Soul to UK Chart, PlayMix playlists have been developed by PlayNetwork’s team of music producers, who are responsible for creative retail experiences for brands including, Ray-Ban, UNIQLO and Sunglass Hut.

All the mixes are updated monthly, to ensure the customer experience feels fresh and original and connects with the audience. A ‘Like’ feature on the interface, allows users to feedback on each track, so that mixes can be amended on a regular basis.

PlayMix is quick and easy to install, by downloading the encrypted application onto Microsoft Windows enabled machines.

Dharmendra Patel, Managing Director of PlayNetwork EMEA, says: “We created PlayMix so that businesses no matter how small can use music to enhance the customer experience. PlayMix is the perfect solution as it comes with no capital outlay, no long term tie-ins and can be managed through a unique and secure online account.”

The music mixes on offer can be sampled by registering and creating an account on the secure PlayMix e-commerce site www.playnetwork.eu

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