In a UK first Play.com is considering the introduction of payment-on-delivery for items bought online. The e-tailer was acquired by Japanese group Rakuten in September 2011 for £25 million.
The payment solution, which is offered by Rakuten across Asia, uses couriers to take payment on delivery.
Play.com marketing director, Adam Stewart, says: “Shipping issues are the most common reason for cart abandonment in Europe. We only offer a few shipping models. That’s alien to Rakuten. We’ve got to be more flexible to grow. It’s not placing risk in the hands of the customer. We’ll take it on.”
Play also expects mobile sales to expand ten-fold over 2012 and will drive the change by launching an optimised website and mobile app in March.
Latest News
-
Tate & Lyle agrees £2.7bn sale to Ingredion
-
Asda warehouse automation push ‘set to cut 1,000 jobs’
-
BRC calls on government to rethink guaranteed hours reforms
-
Pinterest signs $4bn AWS agreement to expand AI capabilities
-
Walmart brings in-store meal delivery service to app
-
Charles Tyrwhitt promotes chief operating officer to managing director
From CapEx to AI: Understanding the evolving cost structure of retail technology
This Retail Systems webinar, sponsored by Aptos, brings together leading voices from across the retail technology ecosystem to examine how modern PoS has transformed the cost ownership model – and how the emergence of agentic commerce is poised to rewrite the rules once again.
Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories