ChannelAdvisor has announced a partnership with the UK’s third largest online marketplace, Rakuten Play.com.

Rakuten Play.com’s busy marketplace, which has categories including music, DVDs, clothing, sports and outdoor, electronics and toys, has more than 15 million users. The integration will enable retailers to take advantage of this channel and maximise the sales opportunities by using ChannelAdvisor’s solutions.

By setting up a single inventory data feed, ChannelAdvisor customers can list and advertise products more efficiently across multiple online channels. This saves a significant amount of time and hassle, allowing them to focus on what really matters – attracting customers and driving sales. As well as providing better management of multiple e-commerce channels, Rakuten Play.com sellers will also be able to maintain real-time visibility into their stock levels, pricing and sales.

This partnership is the latest move by ChannelAdvisor to help retailers worldwide sell more successfully across hundreds of online channels including Amazon, eBay and Google.

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