Advertisement
     

23/11/2009

By Scott Thompson

Salmon has implemented a new e-commerce platform for Pets at Home, which is looking to grow its online business in the next three years.

The SAFE solution, extending IBM's WebSphere Commerce product, replaces Pets at Home' MUSE2 platform. Matt Stead, director of multi-channel at Pets at Home, says: "It's important we offer the convenient and enjoyable web experience that our customers demand. Combining our online and offline services is going to be a contributing factor to our success over the next few years. In the coming months we will look to trial additional functionality to meet our customers' expectations."

The new site offers a reviews facility and, using Coremetrics implemented by Salmon, the retailer can measure and improve the effectiveness of its online marketing programmes.

Home     More News


Other stories you may find of interest:

Multi-channel movers and shakers: results revealed
Retail Systems can exclusively reveal the results of a multi-channel movers and shakers survey, recently carried out by Retailinsider.com on behalf of K3

Retail not realising full power of social media
Many retailers are overlooking the huge potential of transforming their online stores into entertainment destinations by integrating social media

Yodel partners with NetDespatch
NetDespatch is helping Yodel offer advanced online shipping solutions to its clients

http://www.boxtechnologies.com




Whitepapers
Augmenting 3-D Secure with Comprehensive Controls for Fraud Prevention
An advisory guide by Accertify for enterprise merchant fraud teams and chargeback managers, risk analysts, Compliance officers and financial system managers who are looking for effective ways to reduce payment card fraud.
Retail 2D: The connected Shopper
Today, retailers face a new connected customer that expects a seamless and customized shopping experience across different channels, from websites to mobile applications to in-store. This new technology-empowered shopper uses the Internet and a smartphone to search, compare, evaluate, and buy products and services, and most importantly, to engage and interact with retailers in order to get tailored offers.
Low-cost ECO POS now a reality
Eco-Friendly POS:
It’s Not Easy Being Green …Or Is It?

Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
The Way To Pay - Making M Commerce a reality
The proliferation of smartphones is transforming many lives and businesses. With the integration of Near Field Communications (NFC), and payment-based applications into handsets, mobile users will soon have access to a new way to pay for goods and services direct from their phone.
UK retailers leverage network video to gather business intelligence
Network video offers far more than just enhancing loss prevention, it is also being deployed to improve store layouts, optimise merchandising strategies and increase operational efficiency.
Retail experience/improved/APM Guide
Future-Proof Revenue with Resilient Next-Gen Apps
ca technologies whitepaper
Are your customers getting the best online experience?

Read this White Paper and be automatically entered into a free prize draw to win a new Apple iPod Touch.
Card Data Security in an IP World White Paper
A Frost and Sullivan White Paper sponsored by TNS
This website is a part of Perspective Publishing Limited, registered in England No 2876166.