Pets at Home has enjoyed significant growth over the past few years, in part due to its digital transformation efforts in collaboration with Claranet.

One of the key initiatives to drive growth was the introduction of an in-store iPad system, designed to remove friction from the customer’s experience. Use of iPads has removed the need for customers adopting pets to fill out paper forms at the till, and allows staff to use the technology to provide better pet welfare advice and services.

To cope with network and connectivity issues, Pets at Home worked with Claranet to roll out a brand new WAN to over 400 retail locations and 340 veterinarian surgeries in the UK. Claranet also supports Pets at Home with a dedicated Microsoft Exchange hosted email platform for 4,300 colleagues, which includes the Symantec suite of anti-virus and archiving services.

With the reliable network in place, Pets at Home resolved a recurring issue of network dropouts, while staff are spending less time processing in the back-office and more time on the shop floor servicing customers.

Suzie Williams, business systems director, said: “Claranet is very well integrated into our operations. Its size is an asset here – some providers make you feel that you are just one customer amongst a crowd, but our voice is valued with Claranet.

“There is plenty of potential areas where their expertise and strong service levels could become relevant, including potentially deploying cloud-based disaster recovery support and integrating further applications into the email system.”

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