01/09/2009
By Scott Thompson
Peak Performance is utilising GSI Commerce technology as it launches its e-commerce platform throughout Europe this week.
GSI is providing an integrated e-commerce solution that includes design, web technology, order processing, fulfillment and call centre services. Niels Mikkelsen, CEO at IC Companys which consists of 11 fashion apparel brands including Peak Performance, InWear, and Matinique, comments: "E-commerce is a key element of the multi-channel strategy for our brands. Amongst other potential ecommerce partners, GSI Commerce stood out as having the expertise and capabilities to support the expansion of each of our individual brands across Europe. They demonstrated careful attention to the different approaches needed for each of our brands combined with an understanding of the importance of a local strategy for each of our geographies."
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