22/02/2010
By Scott Thompson
Past Times has seen a 16 per cent uplift in its online turnover following the introduction of behavioural merchandising.
The nostalgia gift retailer implemented a module from Venda, powered by Avail Intelligence, in December. More than one third of all orders now include a product recommended by the system.
"At present these recommendations are displayed to our customers on the search results, product details and basket pages," says Adrian Spence, head of e-commerce at Past Times. "Having worked at Amazon for seven years prior to joining Past Times, I've seen first hand the significant impact that behavioural merchandising has on conversion."
"We went live with the behavioural merchandising module in December after a simple implementation process, which was part of a rolling technical programme Venda had put in place for us. We knew that if we could put the right products in front of the right person, at the right time, our dedicated customer base would more than likely make a purchase."
