Paramount Restaurant Group, which includes Chez Gerard, Bertorelli, Livebait and Caffè Uno, has launched a customer insight programme in 74 of its restaurants.
The programme, utilising an Emphatica solution, involves diners being invited to give feedback on their experience through a dedicated website by receiving a business card invitation with their receipt.
Group sales and marketing director, David Hutchinson, says: "The Empathica solution enables Paramount, for the first time, to gain real-time guest feedback on their experience in our restaurants. Furthermore, if any guest has an experience that is less than our brand expects, we are able to utilise the Guest Rescue tool to contact the guest and address the matter immediately to help maintain loyalty and trust in our restaurants."
Latest News
-
Tate & Lyle agrees £2.7bn sale to Ingredion
-
Asda warehouse automation push ‘set to cut 1,000 jobs’
-
BRC calls on government to rethink guaranteed hours reforms
-
Pinterest signs $4bn AWS agreement to expand AI capabilities
-
Walmart brings in-store meal delivery service to app
-
Charles Tyrwhitt promotes chief operating officer to managing director
From CapEx to AI: Understanding the evolving cost structure of retail technology
This Retail Systems webinar, sponsored by Aptos, brings together leading voices from across the retail technology ecosystem to examine how modern PoS has transformed the cost ownership model – and how the emergence of agentic commerce is poised to rewrite the rules once again.
Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories