By Karen Moss

High Street show retailer, Office, is to base its extensive new multi-channel platform on hybris B2C Commerce. The new platform supports Office’s ambitious growth plans which aim to considerably increase its international sales by broadening its online offerings.

hybris will work with solutions integrator, Portaltech, to implement the hybris multi-channel suite which, as well as B2C Commerce, will deliver order management, web, mobile, and online product content management applications.

Thehybris B2C Commerce solutionwill be used to support improved multichannel functionality and consistency and online expansion overseas.

Robin Worthington, e-commerce director at Office, says: “We spent a great deal of time and effort selecting the right partner to support our future growth plans, and were drawn to the hybris platform for its ability to manage complex product information, its rich multichannel functionality and flexible front end. We are looking forward to extending our unique brand experience and product offer to our UK and international customers.”

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